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Autoresponders - What They Are & How They Work
by Jonathan Edwards
Autoresponders are fantastic tools & will save you a lot of time when it comes to sending messages to everyone in your list. When someone goes to your website that has an opt-in box, fills in the opt-in box with name & e-mail address, clicks submit/subscribe, their details are sent to your autoresponder and stored there.
What is a list?
A list contains peoples names & e-mail address. When someone goes to your website and fills in the Opt-in fields to subscribe to your product/service, their details are sent & stored in a list, which is stored in your autoresponder. Autoresponders will send follow-up messages automatically after a chosen period of time and when requested, send broadcast messages to everyone on your list by the click of a button.
Follow-Up Messages
Your autoresponder will then send a follow-up message to that person(s), e.g. 'Thank You for registering your interest in my product/service. Your autoresponder will then automatically send another followup message to each subscriber after a certain period of time after the last e.g. 2 days later, 3 days later and so forth.
Broadcast Messages
If you have something that you want to share with each subscriber in your list. Your autoresponder will allow you to send a 'Broadcast message' to each subscriber in your list, regardless of the number of subscribers in your list. Broadcast message is a message that is sent to all subscribers at once, with a Broadcast message, you write it in the form of a friendly e-mail & then once finished, save the message.
Instead of have to re-write or copy & paste the same message over & over, you simply type the message once, save it & then click on the 'Queue' button, your autoresponder will then queue all the messages to be sent & you will receive a message informing you of the date the broadcast will be sent. On the day the Broadcast message is sent, everyone in you list will receive the message sent, whether its 20 or 1000 subscribers.
Broadcast message should always have a structure to them
1) Introduction2) Offer Value (Offer them something for free) 3) Option to move forward (Link to your website) 4) Sign off (Your name & you website links)
There are many autoresponders out there & you can search for them on Google but the one I use and highly recommend is AWeber (www.aweber.com).
Autoresponders will save you hours of manually writing or copy & pasting messages. Imagine how long it would take to re-write or copy & paste say, for example, 300 people. An autoresponder does it all for you at the click of a button.
About the Author
Jonathan is a home based marketer dividing time between family life and coaching a team of elite marketers beneath him. To find out more about Jonathan and his revolutionary home business visit: wenetprofits.com
wenetprofits.com (On sign-up, sponsor name: gemmawhite)
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